Post Cereal
This Post Cereal ad campaign pitches three different design strategies. The first strategy uses a picture window design style. The cleverly worded headline conveys that in order for children to do their best, they must begin their day with Blueberry Morning cereal. The second design strategy uses a Rebus styled layout. This design concept communicates the equation for a healthy breakfast and the best start to each day. The third strategy employees a frame styled layout. This design concept uses playful illustrations to exaggerate the size of the blueberries in Blueberry Morning cereal.