Companion Scholars
The challenge was to bring attention to the pet training program at HAWS through creation of a brand, its logo, promotional materials and social media presence. A badge style logo was decided upon with the purpose of communicating that this is a well established and professional program. The design strategy begins with a headline that consists of three basic training commands—Come. Sit. Stay. This headline, however, has an additional meaning. It conveys the welcoming attitude found at HAWS. The viewer is invited to come to HAWS, sit in on its innovative progams and find that worthy commitment they can stay with for a lifetime.