BluTomato Bistro
BluTomato Bistro, an Italian restaurant, boasts home-style cooking in a warm, Mediterranean setting. The message from this campaign is that your experience at BluTomato Bistro will taste old world, with a fresh American vibe. The design strategy draws upon the look of a traditional Italian table cloth. Greens and reds are used in an American quilted pattern as a substitute for the standard red and white checkers. An illustration of tomatoes unifies the design with the Bistro's name.