Echo Watches
The Echo Watches campaign includes a new logo and 2-color print ad. The message of this campaign is that Echo Watches are fashionable now and will remain so in the future. The logo is reminiscent of both a sundial and the letter "E". The word "Echo" brings to mind the idea of continuation. This concept is applied to the headline which reads, "Timely. Timeless." Echo Watches are relevant now and relevant in the future.