NewLife

This start-up, spa was looking to position their brand as a rejuvenating, new beginning through professionally customized weight loss programs. The challenge was to create an identity that consisted of their logo, signage, business cards, and packaging. The following concept art relies upon the logo mark in the shape of a lotus bud, a leaf, and initials. The approach is to symbolize rebirth through the lotus bud, a new beginning through turning over a new leaf, and to present a high-end, boutique feeling through stylized initials.