Eating In

The message communicated by this cover is that cooking at home is easy and healthy and will save time and money. The purpose of this cover is to inspire couples to spend their money in the grocery store rather than at a restaurant. The design strategy illustrated is one of a grocery bag filled with brightly colored food. The pot and wooden spoon hint at home cooking. The illustration communicates the ease of having a healthy, home cooked meal, all in one budget conscious grocery bag.