Make-A-Wish Wisconsin
The challenge was to promote Season Of Wishes®, an overarching program that encompasses all of Make-A-Wish-Wisconsin's winter holiday campaigns. The campaign consists of a postcard mailer, a Facebook cover photo, a Twitter cover photo, a web banner, an email signature, and the back cover of Make-A-Wish Wisconsin's newsletter. The campaign should remind shoppers of a more meaningful way to give during the holidays and provide them with a list of programs to participate in. The solution was to present the Season Of Wishes® as a Guide to Giving. The "giver" is depicted in the cityscape as a shopper with arms full of gifts. A web address indicated where a list of giving campaigns can be found.