Gatorade G2
Gatorade G2 wants to convey the message that G2 is a necessary part of every athlete's performance. The campaign design strategy uses a silhouette of an athlete and a headline that reads, "What's Inside You?". The athlete, filled with a collage of blueberries, the G2 logo and splashes of blue, is engaged in active play. The headline is filling with the color blue. The viewer sees the athlete at their peak of performance, fueled by Gatorade G2 Blueberry Pomegranate. The headline prompts them to ask themselves, "What will you fuel yourself with?".